Thursday, October 1, 2026
Columnists

Crafting your brand

Achieving long-term business success requires more than just offering great products or services—it requires a strategic approach. A well-structured marketing plan serves as a roadmap for …

Heart of Business

This month's stories reveal how businesses across the region are making profound impacts through service and resilience, demonstrating that success can be measured in more than just financial …

Worried about stock market volatility? Get these financial basics right first

Over the past month, the market has seen some serious volatility. The stock market can be a rollercoaster—one day it’s up, the next it’s down, and headlines love to keep us on edge …

Long-term care planning starts with financial planning, not trusts

Often, folks want to protect hard earned assets from the costs of healthcare as they age. They fear expensive assisted living and nursing home care costs. Though the fears are well founded, the first …

The Social Media Trap: Why Your Business Needs More Than Just Followers

Many small and medium-sized businesses believe that social media is the primary marketing tool they should focus on. The common misconception is that having a strong follower base means their posts …

Local businesses show the value of legacy and adaptation

This month's stories highlight how North Central Washington businesses are balancing cherished traditions with necessary adaptation, demonstrating the unique character that makes our region's economy …

Washington State Employees: Interrupted Meal Breaks

A recent ruling in Washington State has sparked significant discussions about updated labor rights in our state: the Androckitis vs. Virginia Mason Medical Center (2024) case has established that …

Business Owners: Are you taking advantage of these deductions?

It’s that time of year again - time to gather your tax documents. If you are an employee, your tax return might be relatively simple. If all you have is a form W-2, you aren’t able to …

Prenups Aren’t the Buzzkill Marrying Couples Think

Couples are often wary to bring up the dreaded P word when discussing their nuptials. After all, who wants to ostensibly discuss a divorce when there is an impending marriage to consider. Oftentimes …

The Digital marketing mix: Why multi-channel presence triples customer value

In today’s hyper-connected world, small and medium businesses in North Central Washington face a unique opportunity: the ability to leverage digital marketing across multiple channels to …

Community connections strengthen NCW's resilience

This month's stories highlight how community connections are strengthening North Central Washington in profound and lasting ways. From innovative security programs at Confluence Health to grassroots …

Understanding FLSA classification & Washington minimum wage act (WMWA)

Understanding the Fair Labor Standards Act (FLSA) and Washington's Minimum Wage Act (WMWA) is crucial for both employers and employees. The FLSA sets national standards for minimum wage, overtime …

How to sell a rental property without paying taxes

Are you tired of dealing with the terrible T’s – Tenants, toilets, and trash? Rental properties have historically been excellent investments. But there comes a time for many …

Remember lending basics before being lured by the promise of guaranteed interest

Have you ever been given an opportunity to loan someone money at an attractive interest rate?  Driven by the prospect of higher “guaranteed” returns, prospective lenders sometimes …

Don’t forget to use QCDs for your RMDs

The end of the year marks the time when many people are doing two things simultaneously. First, they are deciding how much (or how much more) they can afford to give to their favorite charities …

Are you going to pay the death tax?

Death and taxes. I’m sure you’ve heard the saying. Those are two things that are unavoidable. And since this is a business journal, I’ll spare you the solution I found for getting …

Local entrepreneurs reshape our community's future

This month's Wenatchee Business Journal highlights how local entrepreneurs are reshaping our region through innovation and social impact. From blockchain-powered philanthropy to immigrant-led retail …

From first glance to first click: Building brand awareness that actually drives research

Why Traditional Single-Channel Awareness Falls Short In today's connected world, relying on just one marketing channel is like trying to fill a stadium through a single entrance – you're …

Tax planning ideas to consider before year end

Most people aren’t thinking about taxes in December, unless it’s the tax they’re spending on Christmas gifts or airline tickets. But while December is a great month for gift giving …

Collaborative spaces foster innovation and growth in North Central Washington

This month's Wenatchee Business Journal highlights a powerful trend reshaping our region's economic landscape: the rise of collaborative workspaces and technology-driven innovation. From Cashmere to …

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